7 Steps to creating a compelling YouTube Search Story

by seantm

This is another installment of “I find cool stuff and share it with you” – cause I’m cool like that.


Recently my friend Trevor Mauch sent a message over to a mastermind group we’re both in with a link to create your own YouTube “search story”. It’s a fascinating tool that can be used to create a great piece of marketing for your business or brand in all of about 5 minutes.

YouTube Search Stories

What is a “Search Story”?

Remember the popular “Parisian Love” commercial that ran during the 2010 Super bowl? That was the the basis for the search story campaign. YouTube & Google have now made a tool for you to to use to create your very own search story.

To get an idea of how this can be used:

Here is the video I made to help promote a new service we are rolling out called  Free wordpress site.

You can see exactly how we implemented it here – www.FreeWordpressSite.com


Some guidelines you may want to follow:

(These 7 guidelines were provided to me by another great member of the mastermind, Dale Hensel, from Paper Assets 101 )

When creating your search story video, YouTube allows you to enter 7 search phrases that pull results from Google to create the video – so here are useful tips and guidelines.

1. Your Target market’s BIG QUESTION
2. Your target market’s REFINED QUESTION (when the big one doesn’t answer it)
3. The BIGGEST BENEFIT you can give them (if they had the answer now)
4. The next Biggest Benefit you can give them
5. EMOTIONAL HOOK (or heightened emotional state they are experiencing or seeking out)
6. Decision that you want them to make.
7. Fast forward to their dream as if it already happened

By structuring your 7 lines like this, you can walk someone through a sequence that ends with emotion, and a call to action and the benefit of doing it. For short videos that you can make, this is a huge marketing tool Google has handed us.

You can make your own search story herehttp://www.youtube.com/searchstories

Go make your own video now and if you liked this post – share it!

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    RT @SeanMalarkey: Here’s how you can create your very on YouTube Search Story in 5 minutes. [link to post]

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    RT @SeanMalarkey: (My newest blog post) Here’s how you can create your very on YouTube Search Story in 5 minutes. [link to post]

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    RT @seanmalarkey: RT @SeanMalarkey: Here’s how you can create your very on YouTube Search Story in 5 minutes. [link to post]

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    Great stuff Sean RT @SeanMalarkey: Here’s how you can create your very own YouTube Search Story in 5 minutes. [link to post]

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    7 Steps to creating a compelling YouTube Search Story [link to post] (easy marketing piece)

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