This is another installment of “I find cool stuff and share it with you” – cause I’m cool like that.
Recently my friend Trevor Mauch sent a message over to a mastermind group we’re both in with a link to create your own YouTube “search story”. It’s a fascinating tool that can be used to create a great piece of marketing for your business or brand in all of about 5 minutes.
What is a “Search Story”?
Remember the popular “Parisian Love” commercial that ran during the 2010 Super bowl? That was the the basis for the search story campaign. YouTube & Google have now made a tool for you to to use to create your very own search story.
To get an idea of how this can be used:
Here is the video I made to help promote a new service we are rolling out called Free wordpress site.
You can see exactly how we implemented it here – www.FreeWordpressSite.com
Some guidelines you may want to follow:
(These 7 guidelines were provided to me by another great member of the mastermind, Dale Hensel, from Paper Assets 101 )
When creating your search story video, YouTube allows you to enter 7 search phrases that pull results from Google to create the video – so here are useful tips and guidelines.
1. Your Target market’s BIG QUESTION
2. Your target market’s REFINED QUESTION (when the big one doesn’t answer it)
3. The BIGGEST BENEFIT you can give them (if they had the answer now)
4. The next Biggest Benefit you can give them
5. EMOTIONAL HOOK (or heightened emotional state they are experiencing or seeking out)
6. Decision that you want them to make.
7. Fast forward to their dream as if it already happened
By structuring your 7 lines like this, you can walk someone through a sequence that ends with emotion, and a call to action and the benefit of doing it. For short videos that you can make, this is a huge marketing tool Google has handed us.
You can make your own search story here - http://www.youtube.com/searchstories
Go make your own video now and if you liked this post – share it!
{ 14 comments… read them below or add one }
Sean great post man, always appreciate what you share!
cheers
RJ
Thanks Sean for keeping us on top of the latest technology. I think Google needs to work on it a little more, too fastfor text based video, and no way to refine search results. But I used Youtube video anotations to help. See http://www.youtube.com/watch?v=HNqGEJkfDJY
What do you think Sean and others checking out my attemp?
This is awesome! Thanks for sharing it!
Great tool, I saw your Free Wordpress site video earlier and props to your great tips!
Thats one of that submit which it can be worth to bookmark. Really great submit.
It’s good to read a blog with some new info. on this. I keep reading the same rehashed material. Thanks for the informative post.
I can see that you are an expert at your field! I’m launching a web site soon, and your data will be extremely useful for me…! Thank you for all your help and wishing you all the success in your business.
Sean
I just learned about Search Stories yesterday… and created one. Very cool
But I am having trouble with the 3rd step – to generate the video.
I have the latest Flash installed and this happens on both my work and home computers.
“Sorry, server is unable to generate your search story, please retry”
I tried again this morning (early!) – same thing.
Has this happened to you?
Any tips?
Can you reply to my email? maureen@maureencody.com
Thanks!!
Maureen
Sean! Thanks so much, I’ve created my first video, and will play with this more this week to create a few more!
Keep it coming, you’re terrific!
Happy 2011!
Susan
I am really thankful to this topic because it really gives great information `~`
Excellent post!! I really like your site!!
I like your post. Good job!
Hey Sean, this is a great marketing tool…I agree. Think of how you could take this to the next level by producing a full-up promotional piece based on the search story idea.
Thanks for sharing!
Thank you
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