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	<title>Sean Malarkey&#187; Co-working</title>
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		<title>MARKETING: Free Lunch and The Bigger Picture</title>
		<link>http://seanmalarkey.com/marketing-free-lunch</link>
		<comments>http://seanmalarkey.com/marketing-free-lunch#comments</comments>
		<pubDate>Tue, 12 Oct 2010 18:11:30 +0000</pubDate>
		<dc:creator>seantm</dc:creator>
				<category><![CDATA[Co-working]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://seanmalarkey.com/?p=346</guid>
		<description><![CDATA[Last week Lewis Howes and I held one of the best webinars we have done to date. We put in many hours planning the flow of the training, gathering facts, designing new slides (over 100 in total). When all was said and done, with promoting &#38; creating this webinar we had well over 40 hours [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Last week Lewis Howes and I held one of the best webinars we have done to date. We put in many hours planning the flow of the training, gathering facts, designing new slides (over 100 in total). When all was said and done, with promoting &amp; creating this webinar we had well over 40 hours of work put in. Not including all of the hard work our staff put in to help make it a reality.</p>
<p><a href="../wp-content/uploads/2010/10/500millionstrong-webinar.png"><img class="alignright" style="margin: 5px;" title="500millionstrong-webinar" src="../wp-content/uploads/2010/10/500millionstrong-webinar-300x232.png" alt="" width="212" height="163" /></a></p>
<p>We ended up having around 1600 register and over 900 show up live for the training. On the webinar we shared a lot of  tips, tactics, theory, and advice. It was almost overwhelming for a lot of folks. We had one person comment that his fingers were bleeding after typing over 6 pages of notes. The instant results were incredible.<span id="more-346"></span></p>
<p>We had over 100 people respond via chat on the webinar that they were getting some pretty impressive instant results. Watching the feedback roll in was exciting. It motivated us to see the audience&#8217;s results &amp; feedback come in live. As the webinar progressed we were fueled by the positive comments that were pouring in.</p>
<p>At the end of the training we offered people the opportunity to learn more on the topic and buy one of our training products. Many did, and lots more thanked us for the content we gave and asked some good questions. We finished with a round of  Q&amp;A and called it a wrap. We spent a few minutes responding to feedback and made sure our new customers were taken care of and then went for Sushi!</p>
<p>In the days that followed, we got hundreds of positive comments via email, Facebook, LinkedIn, &amp; Twitter. It was exciting reading through the messages, mostly of attendees saying thanks for the training and even a few that had generated monetary gains as a result of what they learned.</p>
<p>Then I got to this one. It wasn&#8217;t really negative, per se, but it really affected me.</p>
<p>His email was short and to the point.</p>
<p><strong>&#8220;</strong><em><strong>Someday Sean I would really like to attend a webinar by you<br />
or anyone else for that matter that didn’t end in a sales pitch.</strong></em><strong>&#8220;</strong></p>
<p>Normally I would dismiss this but I thought about it for 5 minutes and decided to respond. Here is my response:</p>
<div><em><strong>I understand how ya feel. I would argue that our webinars do offer more content than</strong></em></div>
<div><em><strong>most, if not anyone else in our space. They are not designed sales presentations. Our</strong></em></div>
<div><em><strong>theory is that if we provide enough good content and establish our expertise &#8211; then</strong></em></div>
<div>
<p><em><strong>those that are truly interested &#8211; will sign up for our course.</strong></em></p>
</div>
<div><em><strong>We have to pay the bills somehow, just like most forms of education or entertainment</strong></em></div>
<div><em><strong>there is a cost. If you watch TV &#8211; you see commercials every ten minutes.</strong></em></div>
<div><em><strong>If you watch a football game it&#8217;s more like every 5 minutes. Unless of course you are</strong></em></div>
<div><em><strong>paying a premium for a channel like HBO or Showtime which earns it revenue from</strong></em></div>
<div><em><strong>your monthly fees and not ads. If you go to college &#8212; there is tuition.</strong></em></div>
<div><em><strong>If you watch a webinar that is providing content, most of the time the presenter</strong></em></div>
<div><em><strong>will offer up something for sale. That is the nature of the game.</strong></em></div>
<div><em><strong><br />
</strong> </em></div>
<div><em><strong>Unlike TV or college &#8211; we save all the &#8220;pitching&#8221; for the end, so you are able to come</strong></em></div>
<div><em><strong>on the free webinar and get 60 minutes of free content and leave at any time.</strong></em></div>
<div><em><strong><br />
</strong> </em></div>
<div><em><strong>I hope you got some value out of the webinar yesterday and if you really want a</strong></em></div>
<div><em><strong>webinar that doesn&#8217;t end in a sales pitch &#8211; you are welcome to sign up for our</strong></em></div>
<div><em><strong>monthly inner circle program and you can get 2-3 a month that are 100% content</strong></em></div>
<div><em><strong>with 0 promotion. I&#8217;m half joking as from the tone of your email I am all but certain</strong></em></div>
<div><em><strong>you are not interested  - but putting it out there in case you were serious.</strong></em></div>
<div><em><strong><br />
</strong> </em></div>
<div><em><strong>Hope you have a great weekend and feel free to reply &#8211; I enjoy the banter.</strong></em></div>
<div><em><br />
</em></div>
<div>I&#8217;m still riding high on all the great success stories coming in from others who attended the webinar so I won&#8217;t let one negative remark get me down, but it does raise an excellent point. How would you have responded in this situation? Do you agree with the way I responded?</div>
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		<slash:comments>65</slash:comments>
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		<title>My Office &#8211; Where I Tweet From</title>
		<link>http://seanmalarkey.com/office-tweet</link>
		<comments>http://seanmalarkey.com/office-tweet#comments</comments>
		<pubDate>Sun, 11 Apr 2010 18:49:12 +0000</pubDate>
		<dc:creator>seantm</dc:creator>
				<category><![CDATA[Co-working]]></category>
		<category><![CDATA[Getting stuff done]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Columbus office space]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[office space]]></category>
		<category><![CDATA[sandbox]]></category>
		<category><![CDATA[sean malarkey]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://seanmalarkey.com/?p=197</guid>
		<description><![CDATA[This post originally appeared on the MyTwitterexperiment.com, where I used to blog regularly about Twitter &#38; Social Media and stuff in general. I have not written there in a while, it&#8217;s basically become an archive of my tweets. Maybe one day I&#8217;ll bring that blog back, but for now my focus is here and 6 million other [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><em>This <a href="http://mytwitterexperiment.com/2009/06/my-office-where-i-tweet-from/" target="_blank">post</a> originally appeared on the <a href="http://www.mytwitterexperiment.com" target="_blank">MyTwitterexperiment.com</a>, where I used to blog regularly about Twitter &amp; Social Media and stuff in general. I have not written there in a while, it&#8217;s basically become an archive of my tweets. Maybe one day I&#8217;ll bring that blog back, but for now my focus is here and 6 million other places.</em></p>
<p>Here is my office, this is where a lot of  <a href="http://twixplode.com">Twixplode</a> was written.  This is the  place I come when I feel like getting out of the house and changing environments. It is a Co-working space in Columbus called the Sandbox.</p>
<p>Have you heard of Co-working? Co-working in simple terms is a shared office space. This office is full of Entrepreneurs, who are doing their thing. Mostly internet business minded people work here, its great to be in an environment like this. It has a very nice community feel to it.<br />
Check out the video of my office space &#8211; it&#8217;s what I consider somewhat of a dream office.<br />
<span id="more-197"></span><br />
<script type="text/javascript">// <![CDATA[
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Everyone here is on Twitter, into social media, in fact several of the businesses that operate from here revolve around social media. Its a fun time, I feel blessed to be surrounded by like minded individuals. Its inspiring.</p>
<p>If you&#8217;re in Columbus and want to learn more about the sandbox &#8211; here is there site &#8211; <a href="http://www.sandboxcolumbus.com/" target="_blank">http://www.sandboxcolumbus.com/</a></p>
<p>If you&#8217;re not In Columbus here &#8211; is a great resource to find a space-  <a href="http://coworking.pbworks.com/">more info on co-working</a>. I highly recommend this type of office for Entrepreneurs.</p>
<p><strong>Update &#8211; </strong>I am no longer working from the sandbox. In January I left for Argentina for 3 months and my partner Lewis Howes was traveling a lot as well. The next few months are full of travel as well, so it will be a while before I work from an office again, and at that point I will probably lease a space as my company has sort of outgrown a co-working space.</p>
<p>I cant recommend this type of space enough if you are running a small business or a one man show. I made so many great connections with up and coming &amp; established movers &amp; shakers that will be valuable in the years ahead.</p>
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