In this post I am going to tell you about how you can split test your WordPress theme to get better results from your blog – but let me give you some background first on how this post came about.

Background: I was just consulting for a former student of mine. He has a great site called www.crazymikeapps.com – I was looking at his site and my immediate thought was that the black background looks cool, but may actually be hurting his user experience – which has a much bigger impact on all of his efforts on the site.  I’ll get into more detail on that later.

***Side note: We talked about a bunch of ways he might be able to improve his site, but this post is about split testing his theme so  I will focus on that.

Did you know that visitors will stay on a site longer with a white background more than any other color? Read More→