Marketing :: seanmalarkey.com

In this post I am going to tell you about how you can split test your WordPress theme to get better results from your blog – but let me give you some background first on how this post came about.

Background: I was just consulting for a former student of mine. He has a great site called www.crazymikeapps.com – I was looking at his site and my immediate thought was that the black background looks cool, but may actually be hurting his user experience – which has a much bigger impact on all of his efforts on the site. I’ll get into more detail on that later.

***Side note: We talked about a bunch of ways he might be able to improve his site, but this post is about split testing his theme so I will focus on that.

Did you know that visitors will stay on a site longer with a white background more than any other color? Read More→

Once upon a time, I was just like the rest of the online marketers out there. Then I made some changes, and I guess you could say I saw the light. That’s the story I want to share with you….

In August of 2009, I was contacted by a friend on Twitter who wanted to organize a social media webinar. He had been hosting several webinars for business and thought it would be a good opportunity to get our names out there and provide some value.

Our initial ideas were simple. We would teach a lot of cool stuff we knew about Social Media and then offer my Twitter eBook for sale at the end of the webinar for those wanted to learn more. We decided to include my new friend, Lewis Howes, and all three of us were able to promote it using affiliate links and make some money.

Things were going as planned – we all had promoted the event and had 900 sign-ups. The live webinar went great with more than 500 live attendees. Read More→

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