Think of your Facebook wall as your blog or website – it serves a similar purpose and probably gets as much traffic. It adds credbility, can establish you as a thought leader in your niche, shows social proof and much more. It’s a space that you want people spending time on and not being driven away by annoying third party applications that are cluttering your wall now.
The reason people spend so much time on facebook is simple – they get lost in it. If they come to your wall – don’t entice them to leave, keep them there as long as you can. By cleaning up your wall (removing activity, removing comments, etc) you stand the best chance to captivate them and build the relationship or connection with you further.
What do you think? As Always I love hearing your feedback and comments!