Are you using email marketing for your business? If not, you should be.
Most marketers agree that email marketing is more effective than direct mail and also a whole hell of a lot faster than snail mail. I am an advocate of snail mail and have literally sent hundreds of thousands of direct mail pieces – but nothing beats the immediate impact of an email campaign.
Also the data tracking that is available allows you to really figure out how effective particular campaigns were. There is many more aspects of email marketing that are incredible like – split testing headlines, or list segmentation etc – but in this post I wanna focus on how to increase how many eyeballs see your message.
This little technique was one that I learned middle of 2009 and its a dandy! It increased effectiveness and more importantly revenue. In the video below I will show you how to increase open rates by re-mailing those who didnt open your email the first time.
I learned this tactic from Ryan Deiss with his 13 email tricks product and I highly recommend this product if email marketing is a part of your marketing arsenal.
*note – This video walks you through the necessary steps to do this with Aweber. If you dont use Aweber you should consider it, as its one of the best email list management services. One of my other favorites is Icontact – It allows you to do the same thing, and I will outline the steps for Icontact in another video.
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Awesome video, Sean (and I suppose I should toss a thanks toward Ryan too, huh?). I’m going to give this technique a shot real soon. Take care.
Hmm. I thought you would talk about including images to get people to load images in their client, so they would get tracked…
You are aware that basically the only ways to detect an open is to have e-mail clients load images, or a user click a link?
Thunderbird and Squirrelmail at least, and a growing number of other mail clients, do not load images by default. Users need to explicitly click a button or menu link to see images. So that means your open rates for users of these email clients will be very under-reported. There could be a lot more people opening your mails than the open rate indicates–and the technique you’re illustrating might well be reaching people who did read the earlier messages.
So I would suggest sending a newsletter with images, and refer to those images in text. One clever tactic I’ve seen is a “funny picture of the week” — who’s not going to load images to find out what’s funny? And when they do that, you get a higher open rate–and in conjunction with the technique you describe, less bombarding of users who did actually read it the first time…
Cheers,
John
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I created a campaign in icontact..my campaign is designed with images and text.the images are taking more time to load..when i read the campaign i see the text 1st and then the images.any solution to make the images to load as fast as text??