On Wednesday March 30th Lewis Howes and I had the honor of hosting Peter Guber on a webinar to discuss the topic of story telling. Peter just came out with a new book called Tell to win – Connect, Persuade and Triumph with the Hidden Power of Story.
This webinar was one of top 3 favorites of all time. It’s not everyday you get the opportunity to talk to someone as accomplished as Peter.
To give you an idea of peters success – he is the Chairman and CEO of Mandalay Entertainment. Films he personally produced or executive produced, including Rain Man, Batman, The Color Purple, Midnight Express, Gorillas in the Mist: and many more. He is a minority owner of the Golden State Warriors, has been the CEO of Columbia Pictures, etc. The list goes on and on – if you care to see more check out Peter Guber’s Wikipedia.
The book is fascinating and really explains the power of story to win (for lack of a better word 
. After reading the book and talking with Peter On the webinar I had a personal revelation that confirmed the true power of story. For now watch this replay and let me know in the comments if you want to hear about my personal experience with story telling to sell.
Enjoy.
[...] Peter Gruber, author of #1 besteststelling New York Times book Tell to Win recently gave a webinar on storytelling that was hosted by Sean Malarkey. You can watch the interview here: [VIDEO] Telling stories to win with Peter Guber – Tell to win book. [...]